Jeff appeared as The Transgender Lady in a television commercial for the charity Alzheimer's Society and their awareness campaign Time To Forget. Directed by Daniel Barber (Harry Brown) and narrated by Bill Nighy (Love Actually).
In 2017 Jeff wrote an article for issue 56 of Transliving Magazine. Path To Utopia talks about Jeff's experience of filming the advertisement.
The Alzheimer's Society television commercial featuring Jeff as an embittered transgender lady.