Jeff appeared as The Transgender Lady in a television commercial for the charity Alzheimer's Society and their awareness campaign Time To Forget. Directed by Daniel Barber (Harry Brown) and narrated by Bill Nighy (Love Actually).
In 2017 Jeff wrote an article for issue 56 of Transliving Magazine. Path To Utopia talks about Jeff's experience of filming the advertisement.
Jeff appeared briefly performing on stage at Molly Moggs, London in a TV advertisement for Eurostar. The campaign, called Maybe, featured two seperate adverts, one which focused on London for the French and Belgian markets and one on Paris for Great Britain. The campaign used the tag line Stories Are Waiting. Directed by Simon Ratinan (Building Burma's Death Railways).
Each advert had a similar look and feel and showed an unexpected side of the cities through striking and witty imagery and footage of real people and places. Both adverts closed with the line Stories Are Waiting, and invited people to travel on Eurostar and create stories of their own.
Edition 56 of Transliving Magazine featured an article written by Jeff. Path To Utopia talks about Jeff's role as the Transgender Lady in the Alzheimer's Society television commercial series Time To Forget directed by Daniel Barber.
"This was weighing heavily on my mind recently, as I took a tube to the costume fitting for my role in a new British television commercial. I was to play a transgender lady in a mainstream awareness campaign about to be launched by the Alzheimer's Society. Having played trans, female and drag in film and television before, I was confident of my experience but wary of how I would be asked to represent the trans community. Would they be expecting me to play female or pantomime drag?"